A recent study carried out by Lab42 has revealed some interesting statistics. Considering that Facebook has over 900 million active users around the world and that the study has found 50% of Facebook users find brands’ Facebook pages more useful than their websites, these stats are something for Brand managers to seriously consider in their marketing strategies and campaigns.
“Like” has an all new meaning in modern vocabulary
According to Lab42, “Only five years ago, the term “like” was just another word used to describe one’s preferences. In today’s digital universe, however, the notion of “liking” something has become ubiquitous. Liking is one of the primary ways people exert their tastes and preferences online, and it has created an entirely new type of conversation – one between consumers and brands. Lately we’ve heard a lot of debate about the value of a Facebook like. Some have tried to calculate the ROI of a like for a brand, while others argue that the intrinsic value of a like can’t be quantified. With so many competing opinions on the value of a like, our team decided this was a topic worth investigating further. In our latest infographic, we surveyed 1000 social media users to discover how liking a brand influences the consumer experience.” (http://blog.lab42.com/like-us)
Below is the infographic produced by Lab42:
