d-ziner’s Blog
DTP
An acronym for "Desktop Publishing" - the creation of documents using page layout software on a computer to produce professional-looking publications, from corporate stationery to newsletters, reports, books and banners. This also includes the layout and preparation...
Loupe
A Loupe (pronounced loop) is a small magnifying glass used by printers for a number of reasons. Offset printers use them to analyse how ink lies on paper. They are also used for registering film separations to one another. Other uses include checking registration of...
EPS File Extension
The EPS file extension is a common file format for exporting vector files, such as those produced in Illustrator, Freehand or CorelDraw. EPS stands for Encapsulated PostScript. Files exported as .eps contain a bitmap preview of what’s in the file as well as printing...
People Prefer Your Brand’s Facebook Page to it’s Website
A recent study carried out by Lab42 has revealed some interesting statistics. Considering that Facebook has over 900 million active users around the world and that the study has found 50% of Facebook users find brands' Facebook pages more useful than their websites,...
Using Colour in Your Advertising and Marketing Media
It has been found that the human brain receives signals faster through the eyes than the ears. Apparently, visual appearance is more appealing compared to any of the other senses, no matter what the medium of presentation is. (However, our other senses facilitate...
Helpful Tips for Writing Effective SEO Articles without Losing Your Readers
We all know Google loves a busy website with lots of content, and most of us use blogs and articles to oblige. However, what some don’t realise, is that only going for SEO content can be to your detriment. Yes, Google might be crawling your site for keywords and...
Info-Snacker
Someone who 'feeds' on bits of information or news off the internet at short intervals throughout the day. <<Back to Glossary Index image: cambodia4kidsorg
CMYK Colours
The CMYK Colour Model aka Process Colour The CMYK colour model is made up of Cyan, Magenta, Yellow and Black (or Key). Unlike RGB (Red, Green, Blue) which are what your computer and TV screen colours are made up of, Cyan, Magenta, Yellow and Black are the colours a...
Mobile Mania(cs)
Mobile marketing should be part of every business' marketing strategy, based on these eye-opening stats. According to a report by TechCentral posted in November 2011, "The Next 10 Years in Mobile", Tomi Ahonen who was speaking at a conference in Johannesburg, South...
Blog
An abbreviation for “web log”, as a noun, effectively used as a journal on a web site where an individual or group of users record opinions, information, etc. on a regular basis. The term ‘blog’ can also be used as a verb, which describes the act of maintaining or...
How Often Do You Post on Your Blog?
Like social media addicts, some ‘bloggers’ are so wrapped up in keeping their blogs populated, they forget about the real world. A huge question that comes up is, “How often should I post on my blog?” This is especially relevant if you’re using your blog as a dynamic...
Facebook Friendships “on the line”
The term "I don't wanna be your friend anymore" is now hitting the cyber-playground. A recent study by the Pew Internet & American Life Project has indicated that people are taking more control of their online social lives. Facebook users of all ages are more...
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